We’re keeping our eyes on the horizon! New opportunities to share the low & no manifestation of Ghost Ship with more people have led to a change in the size of our cans. As we move to 440ml, they’ll also bear the title Ghost Ship Alcohol Free.

It’s nothing that should scare you. It’s the same award-winning beer and the alcohol content remains south of 0.5% abv (just like it’s always been), but with the growing interest in low & no options, we’ve simplified things to make the most of the Ghost Ship name.

As demand continues to grow, we’ve taken advantage of this packaging change to look to the future. Did you know that surveys have shown that 83% of people first try an alcohol alternative that shares its name with an alcoholic product?* This tweak to the title makes the message much clearer – same well-known beer, but with the alcohol smuggled away.

Ghost Ship Alcohol Free cans can be stored in a cold spot before appearing at picnics and spontaneous gatherings. They are available to purchase online and in store and are suitable for vegans. The beer in our cans has the added bonus of being gluten-free – just like it is in keg, when you find it on draught.

The name change will roll out to other formats as we work through our stocks of labels and promotional material.

*The Portman Group’s sixth annual survey in partnership with YouGov (Jan 2024).